Real people, real insights

A research-led agency with a focus on emerging technology

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As people begin to wear and use more devices, some of which literally read heartbeats and react to the temperature of living rooms, we have built a deeply humanistic approach to design. Our philosophy is based on some core principles:

Empathic Innovation, Strength focused Feedback, Valuing Vulnerability, Challenging through Curiosity, & Possibility Sharing.

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We are passionate about creating positive human experiences with technology, including:

  • design strategy
  • ux & visual design
  • conversational design
  • user research
  • international strategy
  • culturally inclusive solutions
Spotify and MightyTV


We helped build the next generation of machine learning applications and saw it through to acquisition by Spotify in March 2017.

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Emotional Research

We are working with a Fortune 100 food and beverage company to help them understand how their customers really feel about what they do.

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We are honored to be selected as a Fast Company Innovation by Design Award 2016 finalist for the app.

Fast Company Innovation by Design Awards 2016


Rob Strati

Rob Strati, co-founder / head of ux & research

Rob uses empathic design and research principles to create experiences that people feel good about using.

Jesse Schifano

Jesse Schifano, co-founder / head of design

Jesse is dedicated to designing positive human-focused experiences for the next generation of devices.

Say hello…

Have a project or idea you’d like to discuss?

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